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Hit Brands: How Music Builds Value for the World's Smartest Brands

assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to;

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The Economy of Brands

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and;

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Brands That Rock

-hit wonders of the music world, most brands come and go, failing to survive pricing and advertising onslaughts from competitors. Why? Most;

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Global Brand Strategy

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives;

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Building Brands Directly

create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom;

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Brand Valuation

questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why;

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Brand Valuation

questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why;

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Brands

recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services;

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Brands

desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the;

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Brands

desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the;

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Creating Passion Brands

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something;

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Promiscuous Customers:Invisible Brands

Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices;

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Financial Information and Brand Value

for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and;

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Ultimate Book of Business Brands

throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends;

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Sport Brands

introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity;

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Sport Brands

introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity;

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Brand Power

, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important;

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Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported;

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Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported;

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The Executive Secretary Guide to Building a Powerful Personal Brand

competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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Competitive Branding

programme to build a competitive brand aeo understand how brands are created, building the value of the brands aeo use all the different parts;

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Music Rights Without Fights

understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues;

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The Participation Game

How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose;

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Brands

source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly;

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Grahame's Guide to Coffee around the World

A convenient guidebook for coffee lovers to explore some 250 brands in over 60 countries around the world.;

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Beyond Branding

measure value, the responsible use of power, leadership and how it can balance ethics, reality and vision, authenticity, *the role of NGOs;

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