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Financial Information and Brand Value

inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial;

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Competitive Success

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial;

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Financial Services Marketing Handbook

studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients;

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Financial Statement Analysis and Security Valuation

Statement Analysis and Security Valuation, 5 e by Stephen Penman shows students how to extract information from financial statements and use that;

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Online brand communities

following four value creating practices are discovered: 'exchanging brand narratives', 'celebrating brand love', 'support and information resource;

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Financial Statement Analysis and Security Valuation

Statement Analysis and Security Valuation, 5 e by Stephen Penman shows students how to extract information from financial statements and use that;

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Value Creation

value of brand assets. Providing a vivid roadmap on how brands are built (and destroyed), this resourceful book delivers rigorous metrics that;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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Marketing Semiotics

benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;

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Create a Brand That Inspires

in service industries-is essential for longevity, great competitive strength, and high financial value. Driven by a shared, authentic corporate;

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Create a Brand That Inspires

in service industries-is essential for longevity, great competitive strength, and high financial value. Driven by a shared, authentic corporate;

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Brand Power

of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the;

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Brand Valuation

well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands;

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Brand Valuation

well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands;

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Creating Value

name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial;

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Creating Value The Theory & Practice

name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial;

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Personal Finance Handbook

. The information is factual, non-biased and non-brand specific.;

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Personal Finance Handbook

. The information is factual, non-biased and non-brand specific.;

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Brand Babble

the bottom-line, financial value of the brand to the organization and its owners and shareholders. That, today, is the currency of value;

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Fair Value For Financial Reporting

shown at current fair value, Fair Value for Financial Reporting answers this and other pertinent questions with crystal clarity. Alfred King, a;

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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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Fair Value Accounting

and relevant information, the global financial crisis led to a considerable debate about the usefulness of fair value accounting. The study;

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Finance for Non Financial Public Sector Managers

This book aims to explain the principles of finance, as well as financial information such as income and expenditure accounts, balance;

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The adoption of a Comprehensive Income Statement in Italy

users of financial statements. Although they utilize and search for different financial information, all of them require comprehensive;

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Financial Information Analysis

The accounting landscape shifted following the era of global financial crisis and accounting information continues to play a vital role;

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Financial Information Analysis

The accounting landscape shifted following the era of global financial crisis and accounting information continues to play a vital role;

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Performance Measurement and Management for Engineers

enterprise value, the book begins by explaining the ways and means of measurement. It then takes up financial measurement, describing and analyzing;

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