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"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught;
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brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands;
Vergelijkbare producten zoals Lifestyle Brands: A Guide to Aspirational Marketing
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;
Vergelijkbare producten zoals From Chinese Brand Culture to Global Brands
Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field;
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The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;
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influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;
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influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;
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This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;
Vergelijkbare producten zoals Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;
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evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone;
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are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive;
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This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;
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Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The;
Vergelijkbare producten zoals Superbrands Annual 2015
Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The;
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evolving systems that interact with their surroundings. As much as by their original creators, brands are shaped by their stakeholders and other;
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Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;
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Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;
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building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;
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classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on;
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inside out, centered around a purpose that defines why an organization exists. For the businesses and leaders within willing to walk this journey;
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kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and;
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This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional;
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Brand," acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand;
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