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Brands That Rock

"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught;

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Lifestyle Brands: A Guide to Aspirational Marketing

brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Superbrands Annual

Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Brands

variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems;

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Sport Brands

influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;

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Sport Brands

influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Living Brands

evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone;

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How Brands Become Icons

are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Superbrands Annual 2015

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The;

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Superbrands Annual

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The;

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Global Brand Management

evolving systems that interact with their surroundings. As much as by their original creators, brands are shaped by their stakeholders and other;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Truth About Creating Brands People Love, The

building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;

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Brand Assets

classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on;

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Brands

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge;

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Build Great Brands - Second Edition

inside out, centered around a purpose that defines why an organization exists. For the businesses and leaders within willing to walk this journey;

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Brands and the City

kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Strategy and Management of Industrial Brands

companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional;

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Bigger Than This

Brand," acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand;

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