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Build Great Brands - Second Edition

, Build Great Brands is the perfect DIY manual to get you started from globally awarded brand strategist, John Cinquina.;

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Using Qualitative Research in Advertising

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great;

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Brand Media Strategy

impact for your brand. In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative;

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Building Brands Directly

discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to;

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Personal Brands

. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Brand Romance

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to;

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Brand Romance

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to;

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Truth About Creating Brands People Love, The

building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;

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Free Stuff Everyday

Everyday is Essex's simple step by step guide on how you can do this too. He also details why this is great for brands and how they can build their;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

are great opportunities to be had in investing and developing their products for these two markets. The aim of this piece of research is two;

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Relationship Therapy for Couples (second edition): Build Love 2.0

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Marketing Brands in Africa

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite;

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What Makes Winning Brands Different?

help to build winning brands, achieve growth and solve any brand problem. Provides the first ever complete analysis of successful brands to;

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Strategic Brand Management

industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip;

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Eating The Big Fish 2nd

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition;

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The Great Migration (Second Edition)

ISBN The Great Migration (Second Edition). Taalversie: Engels, Geschreven door: Edwin C. Guillet, Aantal pagina's: 350 pagina's. Breedte;

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FUSION How Integrating Brand and Culture Powers the World's Greatest Companies

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their;

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Obsessed

hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.We're in the;

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BrandDigital

reinforce customer relationships - and build brand equity.Based on over 100 interviews with top branding professionals, Adamson makes;

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Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been;

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The Participation Game

How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose;

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The World's Greatest Brands

contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands;

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Living Brands

deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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How (NOT) To Build A Great Team

How (NOT) To Build A Great Team is the second in a series of how-not-to guides for leaders and managers, and like our first book, How (NOT;

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