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Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images

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Cigarette Nation Business, Health, and Canadian Smokers, 19301975 Intoxicating Histories, 2

In the 1950s, the causal link between smoking and lung cancer surfaced in medical journals and mainstream media. Yet the best years for the;

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Cigarette Nation

In the 1950s, the causal link between smoking and lung cancer surfaced in medical journals and mainstream media. Yet the best years for the;

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An Economic Assessment of Proposed Cigarette Excise Tax Hikes in the State of West Virginia

tax rate in order to alleviate their tense budgetary situation. Two groups have dominated the political process of cigarette tax legislation;

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Brands

images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel;

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Brands

images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel;

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Who are the cigarette smokers in Arizona?

in Arizona. This book demonstrates an innovative approach for conducting logistic regression models with contrast coding and making the;

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Cigarettes & Smokeless Tobacco

This book examines the latest reports in a series on cigarette and smokeless tobacco sales, advertising, and promotion that the Federal;

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Building Brands Directly

marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and;

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Building Brands Directly

marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and;

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The Freedom to Smoke: Tobacco Consumption and Identity

In the late Victorian era, smoking was a male habit and tobacco was consumed mostly in pipes and cigars. By the mid-twentieth century;

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Smoking

Studies evaluating the mortality of smoking and its financial burden belong to the mainstream of current research of health economists. The;

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What Makes Winning Brands Different?

help to build winning brands, achieve growth and solve any brand problem. Provides the first ever complete analysis of successful brands to;

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Understanding Nicotine and Tobacco Addiction

studied extensively, but the role of different nicotine receptor subtypes and other neurotransmitter systems is still subject to debate;

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Branding Masculinity

detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for;

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Branding Masculinity

detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for;

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Brand Psychology

a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the;

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The editorial age

, advertisers are facing an attention crisis while independent media are shrinking. These trends force journalism and advertising to blend. The;

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Strategy and Management of Industrial Brands

functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Buyology

, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're;

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101 Things I Learned in Advertising School

for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast;

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Brainfluence

scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different;

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The Fall of Advertising and the Rise of PR

, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no;

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What's in a Name?

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a;

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What's in a Name

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a;

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Imaging in Advertising

, advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role;

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