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Deep Knowledge of B2B Relationships Within and Across Borders

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The;

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Customer-Supplier Relationships in B2B

the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development;

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Customer Supplier Relationships in B2B

the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development;

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B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships

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New Insights on Trust in Business-to-Business Relationships

Marketing and Purchasing examines the value of trust within the B2B context to provide a better understanding of its importance in organizations;

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Location Behaviour and Relationship Stability in International Business Networks

-business (b2b) factors explain buyer-supplier co-location patterns, making it possible to predict the geographical behaviour of suppliers, and also;

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Location Behaviour and Relationship Stability in International Business Networks

-business (b2b) factors explain buyer-supplier co-location patterns, making it possible to predict the geographical behaviour of suppliers, and also;

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B2B Application Integration

delivering B2B systems that integrate diverse applications, both within the enterprise and beyond its borders.;

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Business-to-Business Marketing Management:

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts;

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Social Marketing To The Business Customer

justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring;

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Marriage Without Borders

in Senegalese society and reflect an acute uneasiness within this coastal West African nation that has seen an exodus in the past thirty-five years, as;

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Marriage Without Borders

in Senegalese society and reflect an acute uneasiness within this coastal West African nation that has seen an exodus in the past thirty-five years, as;

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Aging within Transnational Families

backdrop of different migration regimes 'Aging within Transnational Families' shows how policies affect transnational family configurations and the;

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Cyberbullying in Schools, Workplaces, and Romantic Relationships

within that context; a cross-cultural review across national borders and cultural boundaries; and a developmental perspective that examines age;

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Cyberbullying in Schools, Workplaces, and Romantic Relationships

within that context; a cross-cultural review across national borders and cultural boundaries; and a developmental perspective that examines age;

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Social Work

This innovative textbook reconfigures generalist social work practice for the twenty-first century. Incorporating historical, ethical, and;

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Organizational Culture, Business-To-Business Relationships,

This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify;

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Advocacy Across Borders

The clothing and textile industry employs nearly 30 million people worldwide, mostly in Asia and Central America. Workers frequently face;

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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Strategic Partnering Handbook

within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new;

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B2B Customer Experience

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to;

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Developing Insights on Branding in the B2B Context

underpinnings presented in a simple, down-to-earth manner. The book highlights recent research areas and coming trends within B2B branding. The book;

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Field Gde Case Study Research Business

implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all;

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Cambridge Marketing Handbook

) with contemporary illustrations from B2B, B2C and B2B2C. Real company examples throughout the book are drawn from global consulting practice;

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International Student Mobility and Transnational Friendships

of international doctoral students by analysing the relationships between these students and their friends, both in the country of education and across;

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B2B Executive Playbook

and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B;

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