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Integrated Brand Marketing And Measuring Returns

research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.;

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The Effective Marketing Strategies For Rapidly Growing A Brand, The Metrics That Are Utilized For Measuring The Effectiveness Of A Marketing Strategy, And Why Investing In Implementing Effective Marketing Strategies Is A Worthwhile Investment

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Sport Marketing

with consumers. Topics include fan identification, measuring participant and spectator motivations; brand;

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Strategic Integrated Marketing Communications

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective;

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Celebrity and the American Political Process

Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to;

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Total E-Mail Marketing

leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you;

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Total E-mail Marketing

leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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CEO Branding

and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and;

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CEO Branding

and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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Digital Branding

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your;

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Digital Branding

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your;

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Kellogg on Integrated Marketing

Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing;

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Integrated Marketing Communication

reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies;

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Integrated Marketing Communication

reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies;

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Communicating Globally

communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing;

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Marketing Management

in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value;

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Integrated Marketing Communications

, creative and organisational issues, customer contact management, image and brand management and measuring integrated marketing communications.NEW;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing;

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Handbook Of Brand Relationships

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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Strategic Brand Management

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management;

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