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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Audio Branding Yearbook 2014/2015

international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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Storytelling: Branding in Practice

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations;

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B2B Brand Management

industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the;

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B2B Brand Management

industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the;

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Best Practice Cases In Branding

communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co;

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The Value of Design in Retail and Branding

, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail;

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Creating Powerful Brands

thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing;

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Creating Powerful Brands

latest thinking and best practice in the domain of branding * Show how branding theories are implemented in practice with all new real;

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Brand Transformation

difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;

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Brand Transformation

difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers;

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Nation Branding

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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Marketingcommunicatie

-effectiviteit. Het boek beschrijft hoe organisaties kunnen omgaan met aspecten als online branding, internet en cross-culturele marketingcommunicatie;

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Sustained Innovation Management

Successful management of radical innovation is key to growth. This text identifies best practice cases illustrating processes, methods and;

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International Place Branding Yearbook 2010

or specific perspectives. The book's coverage of cases affords insights into trends and place branding techniques used in both industrialized;

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Branding Inside Out

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting;

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