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This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;
Vergelijkbare producten zoals Developing Insights on Branding in the B2B Context
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;
Vergelijkbare producten zoals Ethical Branding and Marketing
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;
Vergelijkbare producten zoals Ethical Branding and Marketing: Cases and Lessons
international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were;
Vergelijkbare producten zoals Audio Branding Yearbook 2014/2015
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;
Vergelijkbare producten zoals City Branding
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations;
Vergelijkbare producten zoals Storytelling: Branding in Practice
industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the;
Vergelijkbare producten zoals B2B Brand Management
industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the;
Vergelijkbare producten zoals B2B Brand Management
communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co;
Vergelijkbare producten zoals Best Practice Cases In Branding
, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail;
Vergelijkbare producten zoals The Value of Design in Retail and Branding
thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing;
Vergelijkbare producten zoals Creating Powerful Brands
latest thinking and best practice in the domain of branding * Show how branding theories are implemented in practice with all new real;
Vergelijkbare producten zoals Creating Powerful Brands
difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;
Vergelijkbare producten zoals Brand Transformation
difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;
Vergelijkbare producten zoals Brand Transformation
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;
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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers;
Vergelijkbare producten zoals Tourism Branding
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but;
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being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;
Vergelijkbare producten zoals Marketing Brands in Africa
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;
Vergelijkbare producten zoals Public Relations, Branding and Authenticity
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;
Vergelijkbare producten zoals Public Relations, Branding and Authenticity
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;
Vergelijkbare producten zoals Fashion Branding and Communication: Core Strategies of European Luxury Brands
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;
Vergelijkbare producten zoals Competition in Higher Education Branding and Marketing
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;
Vergelijkbare producten zoals Retail Marketing & Branding 2nd
-effectiviteit. Het boek beschrijft hoe organisaties kunnen omgaan met aspecten als online branding, internet en cross-culturele marketingcommunicatie;
Vergelijkbare producten zoals Marketingcommunicatie
Successful management of radical innovation is key to growth. This text identifies best practice cases illustrating processes, methods and;
Vergelijkbare producten zoals Sustained Innovation Management
or specific perspectives. The book's coverage of cases affords insights into trends and place branding techniques used in both industrialized;
Vergelijkbare producten zoals International Place Branding Yearbook 2010
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting;
Vergelijkbare producten zoals Branding Inside Out
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