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Storytelling: Branding in Practice

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations;

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The Value of Design in Retail and Branding

, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail;

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Brand esSense

Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Storytelling

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations;

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Storytelling About Your Brand Online & Offline

''In her book, Bernadette Martin, the ''Storytelling Sage,'' expertly fuses personal branding with storytelling to help people and;

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Storytelling in Management Practice

Since the early 2000s, storytelling as a means of managerial communication has been increasingly adv;...

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Kellogg on Branding in a Hyper-Connected World

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Social Media for Fashion Marketing

marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic;

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Transforming Organizations

that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering;

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Brand Aid

continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it;

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Putting Storytelling at the Heart of Early Childhood Practice

Putting Storytelling at the Heart of Early Childhood Practice is a brilliantly engaging and practica;...

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Branding Inside Out

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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Learning Through Storytelling in Higher Education

Learning Through Storytelling in Higher Education explores ways of using storytelling as a teaching ;...

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Learning Through Storytelling in Higher Education

Learning Through Storytelling in Higher Education explores ways of using storytelling as a teaching ;...

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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Creating Powerful Brands

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Nation Branding: Concepts, Issues, Practice

world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and;

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Nation Branding: Concepts, Issues, Practice

world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and;

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Storytelling Organizational Practices

Once upon a time the practice of storytelling was about collecting interesting stories about the pas;...

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Storytelling Organizational Practices

Once upon a time the practice of storytelling was about collecting interesting stories about the pas;...

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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