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21st Century FMCG Consumer Marketing

revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their;

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Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG)

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From Great to Gone

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG;

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From Great to Gone

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG;

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Store Wars

, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and;

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Mobile Marketing Channel

practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century;

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Going East

Tjandra's perspective as s scholar- practitioner with over 25 years of solid experience in FMCG in Asia. This book provides fundamental thought from;

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Brick & Mortar Shopping in the 21st Century

behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century;

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Brick & Mortar Shopping in the 21st Century

behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century;

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The Essentials of Contemporary Marketing

in the 21st century.;

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Start-up Marketing Strategies in India

of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century;

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Managing Marketing in the 21st Century

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Boomer Marketing

majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century's first;

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Boomer Marketing

majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century's first;

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Managing Marketing in the 21st Century-4th edition

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Sales Management

trends and issues, and identifies the skill sets needed for the 21st century.;

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Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

, beverages and other fast-moving consumer goods (FMCG) provides a concise review of these developments and international market trends. Beginning;

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The Business of the 21st Century

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes;

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Marketing in Travel and Tourism

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It;

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Marketing in Travel and Tourism

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It;

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21st Century Marketing: What it is, Why it Matters and How to Do it

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Marketing in the 21st Century [4 volumes]

relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the;

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Marketing the 21st Century Library

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research;

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Relationship Marketing

Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.;

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