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Business Marketing Management B2B

coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the;

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Business Marketing Management

comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and;

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Managing Supply Chain Risk and Disruptions

challenges faced by supply chain providers and supply chain strategies related to various global, retail, fast moving consumer goods, humanitarian;

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Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

with a concise introduction to the present status and trends in innovations in packaging for food, beverages and other fast-moving consumer;

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Market Research In Action

. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving;

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Store Wars

, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and;

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Quick Response

associated with the vast array of goods and services now to be found in consumer markets. It is particularly relevant to the Fast Moving Consumer;

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Start-up Marketing Strategies in India

of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced;

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Customer Loyalty and Supply Chain Management

projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a;

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Customer Loyalty and Supply Chain Management

projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a;

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E-Logistics

E-Logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organizations;

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E-Logistics

E-Logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organizations;

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Managing Supply Chain

field is emerging at a fast pace, this book will help the readers to better understand the concepts of supply chain management. With state;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Supply Chain in Ninety Minutes

of goods, materials and information from a supplier to a customer to the final consumer. The essential point with a supply chain is that it links;

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How Contemporary Publishers Reach Out to Their Customers

B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands;

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E-Commerce

the nature of the participant such as B2C, B2B, C2C and C2B. E-commerce has a significant impact upon employment, customers, supply chain;

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Determinants of Effective Distribution Channels in India

over 7,000 cities, 630,000 villages and 13 million outlets. This book analyses the issues and challenges faced by a marketer with regard to the;

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The role of innovations in the market for consumer packaging

products in Europe. This book is aimed especially at companies in the fast moving consumer goods industry.;

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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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Business-To-Business Marketing: A Step-By-Step Guide

practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons;

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Ethical and Sustainable Supply Chain Management in a Global Context

sustainable practices along the supply chain seek to minimize these burdens and ensure fair labor practices, lower emissions, and a cleaner;

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21st Century FMCG Consumer Marketing

revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their;

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Selling And Sales Management

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area;

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Principles of Supply Chain Management

This book elucidates the concepts and innovative models around prospective developments with respect to supply chain management. It picks;

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Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain;

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