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The organisation and management of health care services is a central theme within public policy across the post-industrial world;
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Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps;
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, social services, and health care communications.;
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healthcare market has become consumer-driven. Patients are better informed and they know more about health and medical services. It is against this;
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consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation;
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result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and;
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For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its;
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of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services;
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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;
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management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek;
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is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations;
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is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations;
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Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;
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Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are;
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in the format of public health messages and the use of internet chat rooms for discussions about health care services. Government roles and;
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. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;
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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
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community, Occupational Health Services guides the busy practitioner and clinic manager in setting up, running, and improving healthcare services;
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community, Occupational Health Services guides the busy practitioner and clinic manager in setting up, running, and improving healthcare services;
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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;
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Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;
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Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;
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Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;
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Using a career development model, this book offers step-by-step guidance for clinicians on assessing the mental health marketplace and;
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health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups;
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;
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