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Managing and Marketing Health Services

The organisation and management of health care services is a central theme within public policy across the post-industrial world;

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Marketing Mental Health Services to Managed Care

Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps;

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Hands-On Social Marketing

, social services, and health care communications.;

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Marketing of Healthcare Services

healthcare market has become consumer-driven. Patients are better informed and they know more about health and medical services. It is against this;

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Health Service Marketing Management in Africa

consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation;

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Service Management And Marketing

result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and;

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Health Services Marketing

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its;

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Services Marketing, International Edition

of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Managed Service Restructuring in Health Care

management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek;

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Professional Services Marketing

is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations;

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Professional Services Marketing

is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Consumers And Services

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are;

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Technology, Communication, Disparities and Government Options in Health and Health Care Services

in the format of public health messages and the use of internet chat rooms for discussions about health care services. Government roles and;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Occupational Health Services

community, Occupational Health Services guides the busy practitioner and clinic manager in setting up, running, and improving healthcare services;

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Occupational Health Services

community, Occupational Health Services guides the busy practitioner and clinic manager in setting up, running, and improving healthcare services;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;

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How to Build and Market Your Mental Health Practice

Using a career development model, this book offers step-by-step guidance for clinicians on assessing the mental health marketplace and;

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Marketing Health Services

health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups;

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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