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Health Service Marketing Management in Africa

services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and;

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Marketing of Healthcare Services

healthcare market has become consumer-driven. Patients are better informed and they know more about health and medical services. It is against this;

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Marketing Health Services

As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing envir;...

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Marketing in Healthcare-Related Industries

-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all;

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Marketing in Healthcare-Related Industries

-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all;

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Marketing of Hospitality Services

hospitality education sector on the subject of sales and marketing of hospitality products and services. Covering a broad range of topics and;

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Quick Guide to Healthcare Marketing

your market and developing direct ways to cater to them doesn't just help alert people to your services, it will make your patients excited to;

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Health Services Marketing

For today's busy health care professional, clinical expertise is not enough: one also has to know th;...

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Marketing Mental Health Services to Managed Care

Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps;

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Reforming Healthcare

Wake up America! Have you given any thought to who will be providing your healthcare services in the next decade? Any healthcare delivery;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Health Tourism

Competitiveness in Healthcare Services & Marketing; Medical Tourism: India's Competitive Advantage; Indian Hospital Industry & Medical Tourism; Medical;

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Technology, Communication, Disparities and Government Options in Health and Health Care Services

care services. It fills an existing gap by providing a clear sociological overview and focus on these topics. Technology is considered from the;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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Essentials of Strategic Planning in Healthcare

of healthcare services. This new edition discusses reform-driven changes that impact strategic planning, including the advent of accountable;

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Deep Learning for Personalized Healthcare Services

This book uncovers the stakes and possibilities involved in realising personalised healthcare services through efficient and effective deep;

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Smart Healthcare Analytics in IoT Enabled Environment

populations. The goals of healthcare services include patient safety, timeliness, effectiveness, efficiency, and equity. Smart healthcare consists;

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Smart Healthcare Analytics in IoT Enabled Environment

populations. The goals of healthcare services include patient safety, timeliness, effectiveness, efficiency, and equity. Smart healthcare consists;

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Healthcare Relationship Marketing

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affect;...

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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