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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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The Marketing Book

overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern;

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Critical Marketing

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence;

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Critical Marketing

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence;

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing;

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing;

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Modern Marketing

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style;

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Marketing Strategy & Competitive Posit

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book;

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Principles of Marketing

Marketing is a crucial function in any business or organization, and is increasingly important in the modern globalized economy. This book;

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The Little Cook Book Of Marketing

Marketing is the lifeblood of any modern business, but as life gets more complex, marketing appears less accessible. This book leads;

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Marketing Concepts & Strategies

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It;

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artificial Intelligence / Machine Learning In Marketing

The theory and practice of AI and ML in marketing saving time, money;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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The Persuasion Industries

modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion;

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The Little Cook Book of Digital Marketing Strategy

Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art;

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Future of Tourism Marketing

analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their;

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The Emergence of Modern Retailing, 1750-1950

The history of retail business development is an under-researched area. This book considers the emergence and development of modern;

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Modern Attitudes in Marketing

The marketing arena fertile ground for the study, as characterized by his dynamism, the show permanently and continuously many of the ideas;

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The Little Cook Book Of Social Media Marketing

Modern marketing must embrace social networks, both private and business. The business uses and benefits of social media marketing are;

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Hooley:Mktg Strategy and Co p7

Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous;

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Marketing in Evolution

examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.;

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;

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Marketing Management

the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future;

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