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Marketing

capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this;

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Marketing Telecommunications Services

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving;

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Marketing Concepts & Strategies

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It;

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Marketing Concepts & Strategies 7e

The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms;

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Marketing: Concepts And Strategies

with Bill Pride and O.C. Ferrell to produce the first European edition of Marketing: Concepts and Strategies . This trail-blazing Euro-text;

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Marketing Concepts & Strategies (with CourseMate and eBook Access Card)

and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader;

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Sustainable Marketing

-sustainable marketing strategies.;

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Business Marketing

Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling;

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Foundations of Marketing

of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Marketing

Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly;

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Segmentation Strategies for Hospitality Managers

profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a;

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Segmentation Strategies for Hospitality Managers

profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a;

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Pricing Strategies: A Marketing Approach

Professor Schindler helps to overcome the mathematical anxieties of students with an intuitive appro;...

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Competitive Marketing Strategy for Europe

of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety;

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Dictionary of Advertising and Marketing Concepts

various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced;

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Dictionary of Advertising and Marketing Concepts

various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced;

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Handbook of Niche Marketing

reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;

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Handbook of Niche Marketing

reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;

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Consumer Behaviour in Asia

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;

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Internet Marketing

place. Concepts and strategies of the information age are applied to specific business problems. Specific topics include information on how to;

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Adoption of Innovation

strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand;

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Adoption of Innovation

strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides;

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