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Pricing Strategies: A Marketing Approach

Professor Schindler helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing;

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Pricing Strategies

elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so;

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Pricing Strategies

elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so;

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Internet Marketing

align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed;

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Essentials of Marketing

, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students;

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Smarter Pricing

intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.;

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Pricing, Online Marketing Behavior, and Analytics

, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and;

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Optimal Investment And Marketing Strategies

pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition;

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Pricing Strategy Implementation

effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into;

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Pricing Strategy Implementation

effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into;

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Marketing Telecommunications Services

implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition;

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Premier League Pricing

introduces a theoretical framework for a systematic approach to strategic pricing. The second section uses that framework to investigate how EPL;

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Principles of Pricing

provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a;

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Competition and Marketing Strategies in the Pharmaceutical Industry

expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition;

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Marketing in the Digital Age

marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product;

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Marketing Strategy

everyday low pricing versus hi-low promotional pricing ), speed as a strategy (including the strategic uses of computers), globalization (including;

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Marketing Management & Strategy

security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication;

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The Fashion Brand Guide to Holiday Sales & Marketing Planning at Any Time of the Year

60% of your annual sales in 3 months? Planning for the Holiday Season should not be taken lightly. Both from a merchandising and pricing;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Research Frontiers on the International Marketing Strategies of Chinese Brands

international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the;

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Value-Based Marketing 2nd

Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Pricing & Human Capital

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing;

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