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Watertight Marketing

Marketing is no ordinary marketing book. It's the book on marketing that makes all the others make sense. Following the process laid out in this;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing Research

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its;

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Marketing for Hospitality and Tourism, Global Edition

/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses;

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Transforming Relationship Marketing

the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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The Little Cook Book Of Marketing

Marketing is the lifeblood of any modern business, but as life gets more complex, marketing appears less accessible. This book leads;

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Principles of Marketing

Marketing is a crucial function in any business or organization, and is increasingly important in the modern globalized economy. This book;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Cultural Heritage Marketing

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines;

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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Beyond Multi-Channel Marketing

The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi;

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Marketing Strategy

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing;

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Essentials of Marketing

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as;

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Principles of Marketing

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like: - the;

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Developing Successful Marketing Strategies

provides a unique approach by using your organization's mission and vision statements to guide the development of marketing goals, strategies, and;

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Economics of Production and Marketing of Citrus

The book "Economics of Production and Marketing of Citrus" provides an overview of the citrus production and marketing in the world;

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Highly Effective Marketing Analytics

companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and;

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Marketing For Hospitality & Tourism PNIE

, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses;

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What Is Marketing?

. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School;

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