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The Other Side of Advertising

This memoir of 40 years in the advertising wars is an eye-opening new look atthe world of advertising the way it is in the trenches.;

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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Outdoor Advertising

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Making Ads Pay

-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective;

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Making Ads Pay

-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective;

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An Old Folk Tale to German Cards - Fascinating Cards and Ads from the End of the 19th Century

had a picture on one side and an ad on the other. Sit back and enjoy these old time ads from the late 1800's.;

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Street-Smart Advertising

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or;

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Advertising Media Planning

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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Advertising

these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims;

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Social Marketing

, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the;

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Social Marketing

, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the;

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Routledge Handbook of Political Advertising

enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and;

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Routledge Handbook of Political Advertising

enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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Advertising, the Uneasy Persuasion (Rle Advertising)

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy;

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Advertising and Violence

incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the;

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Advertising and Violence

incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the;

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The Advertising Handbook

advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad;

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The Advertising Handbook

communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other;

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Advertising Effect

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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