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Advertising to Children

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to;

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Food Advertising and Childhood Obesity

how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a;

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Food Advertising and Childhood Obesity

how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a;

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Food Advertising to Children

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Challenges and Opportunities for Change in Food Marketing to Children and Youth

). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed;

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Food Advertising

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and;

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Children's Food

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those;

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Marketing Food to Children & Adolescents

This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request;

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Nigerian Television Advert Exposure and Children Product Preference

Rating Scale (TPRS). The moderating role of age and gender were calculated to test the three null hypotheses raised at 0.05 level of significance;

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Advertising to Children

, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current;

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Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food;

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Advertising to Children in China

of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following;

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Ads, Fads And Consumer Culture

and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising;

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Let's Think About the Power of Advertising

This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible;

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Developing Children's Food Products

nutrition-related health issues in later life, this book covers three broad aspects relating to developing children's food products - nutrition and;

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Enforcing Transnational Private Regulation

existing literature on private standard setting to offer a really major contribution to the field of regulatory governance.' - Colin Scott, UCD;

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Advertising to Children on TV

, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores;

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Advertising to Children on TV

, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores;

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Helping Children Develop a Positive Relationship with Food: A Practical Guide for Early Years Professionals

This practical guide enables those working with young children to better understand, manage and support children's relationship with food;

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Advertising, Culture & the Law

of advertisingtexts and images. * Examines the contribution of cultural studies, including feminist analysis, to the development of a cultural theory;

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Media and Food Industries

This volume is the first to combine textual analysis of food media texts with interviews with media production staff, reality TV;

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Children, Food and Identity in Everyday Life

This book explores the significance of food practices for childhood identities, from early babyhood to middle childhood and teenage years;

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Advertising and Societies

representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community;

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Children as Consumers

they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market;

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Advertising

In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their;

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Children, Food and Identity in Everyday Life

This book explores the significance of food practices for childhood identities, from early babyhood to middle childhood and teenage years;

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Ethics in Advertising

practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the;

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