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British Television Advertising

to set the limits of (good) citizenship and to establish norms of conduct. British Television Advertising examines the question;

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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Television and Political Advertising: Volume I: Psychological Processes

advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and;

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Television and Political Advertising: Volume Ii

advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and;

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How to Make Your Advertising Make Money

, television, and radio advertising copy;

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media;

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media;

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Hard Sell

the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and;

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Diamond: The *spot* - The Rise Of Political Advertising On Television 2ed (paper)

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Satellite Televisions and Advertising Industry

The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry;

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Hard Sell

there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black;

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Ethics of Television Advertisement

Advancement in technology has expanded the number of television options advertisers can use to deliver their messages to audiences;

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Interactive TV in the UK

Inhaltsangabe: Abstract: Interactive Television (iTV) has been around for several decades. Most people have probably heard the term before;

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Pragmatics of Persuasive Discourse in Spanish Television Advertising

This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies;

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Plunkett's Advertising & Branding Industry Almanac 2021

advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;

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British Television Drama

of British Television Drama evaluates past and present TV fiction since the 1960s, and considers its likely future.;

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British Television Drama

of British Television Drama evaluates past and present TV fiction since the 1960s, and considers its likely future.;

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The First Golden Age of British Advertising

television. But the true 'golden age' of British advertising was in the decades immediately after the First World War, when zealous entrepreneurs;

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The Economist Publications Pocket Guide to Advertising

A glossary of some 400 advertising terms. Written by a British ex-advertising executive. Annotation copyright Book News, Inc. Portland, Or.;

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The Codes of Advertising

influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who work for the media in the;

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The Codes of Advertising

influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who work for the media in the;

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Monopoly Television

In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record;

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Advertising to Children in China

understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to;

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Conjugate Gaze Adjustive Technique

. It showcases over 200 examples of international advertising from a range of media, including books, TV, film and the internet.;

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Social TV

The Internet didn t kill TV! It has become its best friend. Americans are watching more television than ever before, and we re engaging;

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