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Content Analysis of Advertisements on Indian Television

content, an attempt has been made to study the scenario of advertisements on Indian Television by content analysis. To substantiate the results;

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A Functional Analysis of Political Television Advertisements

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit;

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Psychology of Television

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the;

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Children & Advertising

imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age;

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Disclosure Issues for Broadcasted Content of a Political Nature

Television and radio broadcasters air content, including advertisements and other programming, on a variety of issues, some of which;

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TV Content Analysis

unturned, TV Content Analysis: Techniques and Applications provides a detailed exploration of TV program analysis techniques. Leading;

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National Television Violence Study

meaningful commentary on the issue of violence on television in the United States. The book includes: a content analysis of violence;

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Critical Discourse Analysis of Chinese Advertisement

Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements;

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Impact of Television Advertisement on Purchases made for children

this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. Indian child;

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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;

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Content Analysis of Aggression in Television Programs for Preschoolers

preschool children's television viewing and aggressive behavior, yet identified a need for a content analysis of these programs. Based on the;

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Inviting Latino Voters

group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented;

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Inviting Latino Voters

group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented;

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The Chambers Dictionary of Great Quotations

Drawing its content from a wide variety of sources including television programmes, political speeches, films, literature, newspaper;

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Nutrition and Eating Habits in Adolescent Television Programs

television shows. This quantitative content analysis found that the characters in teen television primarily have a healthy body size but consume;

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Unsettling India

reconfigure affective connections to India and what it means to be Indian, both within the country and outside. Drawing on media and cultural studies;

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Advances in Psychology Research

This continuing series presents original research results on the leading edge of psychology analysis. Each article has been carefully;

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Television Histories in Asia

This book presents an analysis of television histories across India, China, Taiwan, Singapore, Indonesia, Japan, Hong Kong, the Philippines;

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Understanding India: Cultural Influences on Indian Television Commercials

Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It;

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Parental Control of Television Broadcasting

: *an overview of the main media theories focusing on the effect and impact of specific types of content on children and their behavior; *an;

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Television Studies

genres; and, content analysis, audience research and relevant social, economic and political phenomena.;

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The Rhetorical Power of Popular Culture

This book is a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful roles TV programs, advertisements;

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Media, Gender, and Popular Culture in India: Tracking Change and Continuity

magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society. The strength of this book is that;

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Television in India

This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until;

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Television in India

This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until;

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The role of advertising in Indian women's desire to be fair

, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but;

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Television Studies

- soap opera; news; science fiction methods used for understanding television - content analysis; audience research relevant social, economic;

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