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The role of advertising in Indian women's desire to be fair

, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but;

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The Beauty Paradigm

Fair skin sells the cream Trendy women sell the scooter Dashing men sell the car Seductive gestures can sell almost anything;

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Australian Women in Advertising in the Twentieth Century

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari;

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Lesbian Images in International Popular Culture

identities and experiences, in order to provide the reader with a more complete understanding of what it means to be lesbian in a global context. It;

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Women and Development

countries. The hidden power potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the;

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Current Research on Gender Issues in Advertising

contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long;

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Women Voters in Indian Elections

has contributed to this increased turnout among women voters in Indian elections and discusses in detail the factors that facilitate or hinder;

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Mary Wollstonecraft's Social and Aesthetic Philosophy

. Bahar insists that Wollstonecraft's political claims cannot be separated from her desire to develop more convincing aesthetic representations;

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Mary Wollstonecraft's Social and Aesthetic Philosophy

. Bahar insists that Wollstonecraft's political claims cannot be separated from her desire to develop more convincing aesthetic representations;

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Advertising, Culture & the Law

of advertisingtexts and images. * Examines the contribution of cultural studies, including feminist analysis, to the development of a cultural theory;

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Cinema India

As the largest producer of films in the world, Indian cinema is both a major industry and a distinctive art form that permeates daily life;

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Pioneering African-American Women in the Advertising Business: Biographies of Mad Black Women

, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals;

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Women Empowerment and Role of Women Police

The book focuses on the various aspects associated with women empowerment and role of women police, in Indian perspective. ;

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Pioneering African-American Women in the Advertising Business

, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals;

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Selected Stories of Gallant Indian Soldiers

name and fame to India. It provides a synopsis of events, which will help those who desire to comprehend the evolution and growth of the Indian;

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Women Centre Stage

manipulation of the English language resulting with the introduction of an 'Indian' syntax. Multilingualism is used to offset the so-called;

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Women in Indian Society

-earners in families and as independent thinking individuals. The traditional Indian woman has evolved to prove herself equal in many professions;

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Environmental Advertising in China and the USA

book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment;

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Environmental Advertising in China and the USA

. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars;

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Voice, Trust, and Memory

, one vote concludes that the outcome of the electoral and legislative process is fair, whatever it happens to be, so long as no voter;

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Amelia Stone Quinton and the Women's National Indian Association

This first full account of Amelia Stone Quinton (1833-1926) and the organisation she cofounded, the Women's National Indian;

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Shoveling Smoke

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra;

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Shoveling Smoke

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra;

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Artisans and Cooperatives

industries have become key components of local economies. Now with the emergence of the Fair Trade movement and public opposition to sweatshop labor;

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Afrindian Fictions

Praba Moodley among others—the author also places South African Indian fiction within broader literary traditions. Rastogi’s project of recovery;

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Sex in Public

Despite decades of feminist awareness and activism, women continue to be portrayed in outdoor advertising in a limited and sexist manner;

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The Kiowa Verdict

train. The chiefs are tried in a Texas courtroom, with a former Indian fighter to defend them. Will a fair trial be possible?;

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