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Negative Political Advertising

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing;

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Negative Political Advertising

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Television and Political Advertising: Volume I: Psychological Processes

This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political;

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Crowded Airwaves

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal;

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Crowded Airwaves

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal;

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Truth in Advertising?

This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising;

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Truth in Advertising?

This book represents the first systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising;

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Advertising, Consumption and Welfare Effects of Advertising

This dissertation consists of three essays. Two are empirical and one is theoretical. The empirical ;...

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The Positive Case for Negative Campaigning

decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness;

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...

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In Defense of Negativity

political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesma;...

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptio;...

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Advertising and Cultural Politics in Global Times

rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding;

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Advertising and Cultural Politics in Global Times

rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding;

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Television and Political Advertising: Volume Ii

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political;

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Political Advertising in the United States

of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach;

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Political Advertising in the United States

of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach;

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Taking Aim at Attack Advertising

Negative campaigning is a central component of politics in the United States. Yet, until now, demons;...

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Advertising in the Aging Society

Population aging is a powerful megatrend affecting many countries around the world. This demographic;...

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Advertising, Society and Consumer Culture

the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;

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