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The Advertising Concept
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Advertising - Concepts and Copy 2e
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy
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The Advertising Concept Book
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most;
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Handbook of Research on Narrative Advertising
place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that;
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Elsevier's Dictionary of Advertising
form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept;
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How to Start a Magazine
Describes the process of starting a magazine, from the concept stage until the actual publication, covering such topics as developing a;
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Advertising Organizations and Publications
the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key;
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What's in a Name?
Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role;
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What's in a Name
Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role;
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The Advertising Concept Book
how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media;
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Communicating Sustainability for the Green Economy
communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for;
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Communicating Sustainability for the Green Economy
communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for;
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Advertising, Subjectivity and the Nineteenth-Century Novel
"The language of the walls" is a central concept in this inquiry into advertising's influence on production and consumption of fiction;
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In the Moment
public it reaches; the attention it attracts and the connections it creates. This insightful volume introduces you to the concept and secrets;
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How to Use Advertising to Build Strong Brands
, best-selling author of What's in a Name? Advertising and the Concepts of Brands and When Ads Work: New Proof That Advertising Triggers Sales;
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The Mini Story
produced book tells the fascinating story of the brands success from the first classic Mini to todays modern, cutting-edge concept cars;
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Advertising Research
This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;
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Advertising and Popular Culture
argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced;
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Concise Encyclopedia of Advertising
specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;
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Concise Encyclopedia of Advertising
specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;
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The First Golden Age of British Advertising
morphed the concept of advertising and publicity from something rather shady and disreputable to having a moral status of being a crucial arm;
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The Business of Advertising (Rle Advertising)
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;
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Advertising Theory
comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new;
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Advertising Theory
comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new;
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The insiders' guide to advertising
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;
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Feminists, Feminisms, and Advertising
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and;
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