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The 2015 Chief Marketing Officer Handbook

What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it;

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The Chief Growth Officer's Manifesto

Why This Manifesto Is Written For Chief Executive Officers, Chief Marketing Officers And Entrepreneurial Business Leaders The Chief Growth;

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The Small Business Online Marketing Handbook

return for your business. * Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing;

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What the New Breed of CMOs Know That You Don't

transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and;

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What the New Breed of CMOs Know That You Don't

transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and;

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The Chief Data Officer Management Handbook

volumes of information. A Chief Data Officer (CDO) at a company is the leader of this process, making the position an often daunting one. The;

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The Reinvention of Marketing

Sproule, Corporate Vice President of Global Communications-Tesla Motors; and Joseph V. Tripodi, Chief Marketing & Commercial Officer-The Coca-Cola;

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Covert Cows and ChickfilA How Faith, Cows, and Chicken Built an Iconic Brand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food;

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Quantum Marketing

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result;

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Blackstone's Police Operational Handbook 2017

Blackstone's Police Operational Handbook 2017 is designed specifically to meet the reference needs of officers whilst out on patrol;

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The Ultimate Chief Petty Officer Guidebook. Tips, Tactics, and Techniques for Sailors Who Are Serious About Becoming a Chief Petty Officer, James C. Glass, Paperback

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The E-Myth Chief Financial Officer

The E-Myth Chief Financial Officer offers you a roadmap to create a company that's self-sufficient, growing, and highly profitable.;

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Chief Safety and Security Officer (C-3629)

The Chief Safety and Security Officer Passbook® prepares you for your test by allowing you to take practice exams in the subjects you need;

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Your Gut is Still Not Smarter Than Your Head

marketer should read! -Susanne Lyons, Chief Marketing Officer, Visa USA Clancy and Krieg have written a comprehensive and highly compelling how;

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Connected CRM

change necessary to become truly customer centric. Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group Big;

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The Agile Marketer

it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two;

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The Chief Value Officer

of value creation used by an organisation and not through a financial lens alone. In Chief Value Officer: Accountants Can Save the Planet, Mervyn;

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A Cannes Lions Jury Presents: The Art of Branded Entertainment

; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoyo Suzuki, CEO;

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The 2015 Internet Marketing Handbook for Business Owners

It is tempting to build a web site just because you have been told you need one. Learn what it takes;...

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The Chief Data Officer Handbook for Data Governance

A practical guide for today's chief data officers to define and manage data governance programs The relatively new role of chief data;

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Blackstone's Police Operational Handbook 2020

Blackstone's Police Operational Handbook 2020 is designed specifically to meet the reference needs of officers whilst out on patrol;

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Chief Brand Officer

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The Handbook of Pairs Trading

. Ehrman is a hedge fund manager and a leading authority on pairs trading. He is one of the founders and the Chief Executive Officer of AlphAmerica;

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Chief Culture Officer

The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant;

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Chief Cultural Officer

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Chief Energy Officer

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Chief Talent Officer

is an area in which the Chief Learning Officer (the CLO) is vital and has evolved into a Chief Talent Officer role in organizations. The Chief;

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