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Digital Marketing Applications

is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new;

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Foundations Of Marketing

on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing;

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The Blackwell Encyclopedia of Management

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross;

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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading;

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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading;

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Future of Tourism Marketing

of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS;

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E-Marketing

necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From;

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Relationship Marketing

what has been described as 'marketing's new paradigm'. New prequel Chapter 1A detailing the progression of marketing beyond the traditional;

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Principles of Marketing

accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the;

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Principles of Marketing

accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the;

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Fundamentals and Practice of Marketing

developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on;

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Fundamentals and Practice of Marketing

developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on;

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Marketing Forms & Strategies

innovative and aggressive. In an environment of cut-throat competition, only the fittest can survive. New terminologies and strategies have appeared;

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Marketing for Entrepreneurs

the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop;

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Destination Marketing

competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new;

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Destination Marketing

competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new;

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Strategic Marketing Problems

to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material;

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Marketing Theory

a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi;

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Retail Marketing & Branding 2nd

in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated;

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Marketing Communications

Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is structured into 6-parts;

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New Marketing

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to;

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Professional Services Marketing

and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new;

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Marketing - The Retro Revolution

erudition' - European Journal of Marketing `instant classic' - Journal of Marketing Management * Has marketing moved from `new and;

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Marketing - The Retro Revolution

erudition' - European Journal of Marketing `instant classic' - Journal of Marketing Management * Has marketing moved from `new and;

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Successful Marketing Strategies For Nonprofit Organizations

program tailored to your organization's needs and goals. * New sections on the new media available to nonprofit marketers * Techniques for;

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Transnational Marketing in the Information Age

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets;

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Transnational Marketing in the Information Age

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets;

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