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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands;

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Luxury Retail Management

aspects of luxury customer relationship management, personal sales, and the customer experience * Delves into the sophisticated business models;

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Luxury Brand Management in Digital and Sustainable Times

semiotic analytical tools developed from the authors' contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand;

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New Luxury Consumer Behavior and the Phenomenon of Trading Up

The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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The New Luxury Experience: Creating the Ultimate Customer Experience

luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions;

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Cosmetics and Dermatologic Problems and Solutions

Cosmetics for skin, hair, and nails play a vital part in the management and treatment of many dermatological conditions; unfortunately;

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Cosmetics and Dermatologic Problems and Solutions

Cosmetics for skin, hair, and nails play a vital part in the management and treatment of many dermatological conditions; unfortunately;

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Inside Luxury: The Growth and Future of the Luxury Industry

incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.;

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The Ghost of Luxury

of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling;

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Handbook of Cosmetic Skin Care

discusses the main types of treatment available for the skin, hair and nails. It explains how these treatments are used and how they act, including;

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Sustainable Luxury Brands

perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Resilience of Luxury Companies in Times of Change

Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management;

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Developing Successful Global Strategies for Marketing Luxury Brands

is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental;

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Luxury Selling

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand;

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Luxury Selling

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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The Artification of Luxury Fashion Brands

collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization;

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The Artification of Luxury Fashion Brands

collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization;

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Winning at Social Customer Care

process, including crisis management and proactive customer serviceintegrate Social Customer Care with the rest of your business

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Tourist Customer Service Satisfaction

Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for;

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