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Fashion Brand Internationalization

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;

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Fashion Entrepreneurship

. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry;

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Fashion Entrepreneurship

. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Fast Fashion, Fashion Brands and Sustainable Consumption

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do;

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Global Fashion Brands

relations underpinning the production, marketing and consumption of style and fashion as part of our global culture.;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually;

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually;

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Process Innovation in the Global Fashion Industry

innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for;

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The Fashion Business

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the;

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The Fashion Business

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Rethinking Luxury Fashion

pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Regulating Style

with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global;

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Regulating Style

with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Sustainable Fashion

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands;

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