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Luxury Strategy In Action

challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;

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Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Let Them Eat Cake

insight into what luxury means to the consumer, Let Them Eat Cake covers the natural evolution as today's luxuries become tomorrow's necessities;

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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China

, language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive;

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Digital Channels and Social Media Management in Luxury Markets

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;

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Digital Channels and Social Media Management in Luxury Markets

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;

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The Evolution of Luxury

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Luxury Retail Management

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly;

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Generation Cocktail - the Luxury Travel of Lounge .. the Luxury Travel of Lounge .. THE LUXURY TRAVEL OF LOUNGE. V/A, CD

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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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The Ghost of Luxury

of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Luxury and Gender in European Towns, 1700-1914

This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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