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Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers;

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Guerrilla Publicity

. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman;

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Improperganda

A celebration of the greatest publicity stunts, scams, hype and PR heists of all time.;

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Publicity And The Canadian State

campaign, the constant search by politicians and their strategists for popular consent. Central to this political popularity contest are publicity;

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Dark Tourism

aggressive tabloid journalist. Can he spin any publicity into good publicity? Dark Tourism asks the question how far will we go for fame and;

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The Fall of Advertising and the Rise of PR

slow build-up by PR; * advertising should only be used to maintain brands once they have been established through publicity. Bold and;

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How to Cut it in the Media

experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists' motives Press outlets and their;

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Do Your Own PR

Presented in an easy to follow A-to-Z format "Do Your Own PR" gives insider secrets one needs to harness the power of publicity and get a;

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Publicity to the Rescue

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits;

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Publicity

, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all. Generating publicity;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides;

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PR for Anyone

Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry;

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Print, Publicity, and Popular Radicalism in the 1790s

, Publicity, and Popular Radicalism in the 1790s. This title is also available as Open Access.;

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Print, Publicity, and Popular Radicalism in the 1790s

, Publicity, and Popular Radicalism in the 1790s. This title is also available as Open Access.;

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The Rationale of Publicity in the Law of Corporeal Movables and Claims

book focuses on the traditional aspects of publicity, possession and notification with respect to corporeal movables and claims, and includes a;

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Sports Publicity

Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve;

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Free Press vs. Fair Trials: Examining Publicity's Role in Trial Outcomes

Current research on media and the law has generally been atheoretical and contradictory. This volume explains why pretrial publicity;

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Free Press vs. Fair Trials: Examining Publicity's Role in Trial Outcomes

Current research on media and the law has generally been atheoretical and contradictory. This volume explains why pretrial publicity;

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Red Hot Internet Publicity

door to the online ?Marketing and Publicity Kingdom.? This guide will help you discover the crown jewels of the hottest new trend in book;

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You Can Hype Anything

understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the do's and don'ts;

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Courting Publicity

Courting Publicity: Twitter and Television Cameras in Court is a new title dealing with an incredibly topical subject matter that is only;

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Communicating out of a Crisis

- big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that;

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PR for Anyone

DIY-PR At Its Best! Get Noticed! If you don't have the budget to generate publicity, Christina Daves---founder of PR for Anyone and;

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Practical Marketing And Pr For The Small Business

Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by;

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PRACTICAL MARKETING AND PR FOR THE SMALL BUSINESS

Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by;

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Bigfoot

sightings are nothing but publicity stunts. But did you know modern hikers, campers, and lumberjacks say theyve seen him with their own eyes? Either;

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The Tansley Review Collections II

The Tansley Review Collections II is een boek van Publicity Material;

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