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More Than A Name Intro To Branding

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a;

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Ingredient Branding: Making the Invisible Visible

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the;

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Ingredient Branding

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the;

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Doing Q Methodological Research

A thorough and intelligent intro to the theory and method of Q from big name authors in a market where there is little competition.;

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Kellogg on Branding in a Hyper-Connected World

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative;

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The Case for B2B Branding

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable;

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Make a Name for Yourself

A media marketing and branding expert shares her secrets for professional success in a practical handbook that introduces a step-by-step;

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Storytelling: Branding in Practice

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations;

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Ethical Branding and Marketing

strategies, and the market itself. In a contemporary environment of truthiness and fake news, it is more important than ever to review core;

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Myths of Branding

developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual;

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Brands and Branding

media and other sources It's irreverent - branding is not always a deadly serious business! It's intimate, Stephen speaks to you directly;

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Global Fashion Brands

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;

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Great Brand Stories

Looking at the success of Scotch whisky as a brand name, this book analyzes the ways that marketing and advertising served to establish;

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Brand Aid

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build;

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Branding as Communication

vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a;

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Branding as Communication

vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a;

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The Brand Called You

professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual;

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Ethical Branding and Marketing: Cases and Lessons

strategies, and the market itself. In a contemporary environment of truthiness and fake news, it is more important than ever to review core;

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The Marketing Power of Emotion

, the volume covers branding and how emotions play a role in consumer loyalty to brands.;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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Intro to Ancient Greek 2nd Edition

C.A.E. Luschnig's An Introduction to Ancient Greek: A Literary Approach prepares students to read Greek in less than a year by presenting;

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Digital You

understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to;

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Practical SharePoint 10 Brand

, since SharePoint is more than just a collection of web pages, customizing the look and feel and completing the process of branding the platform;

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Brand esSense

Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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