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Sport Branding Insights

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success;

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Sport Branding Insights

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success;

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Managing Sport Facilities and Major Events

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the;

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Managing Sport Facilities and Major Events

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Nation Branding: Concepts, Issues, Practice

world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and;

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Nation Branding: Concepts, Issues, Practice

world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and;

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The Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations;

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Social Innovation in Sport

This book provides fresh insights on how social innovations are utilized as strategies to make sport more accessible and inclusive. It does;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Islamic Marketing and Branding

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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The Case for B2B Branding

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Visual Branding

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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How Do You Want to BE SEEN

The ultimate branding playbook for professional women, packed with practical wisdom and hard-earned insights. ;

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Sport Tourism Development

Sport Tourism Development provides an incisive and comprehensive examination of theoretical and applied aspects of sport tourism. It;

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The Routledge Companion to Contemporary Brand Management

diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to;

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The Routledge Companion to Contemporary Brand Management

diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to;

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