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Communicating Fashion Brands

Communicating Fashion Brands is the finest compendium of fashion branding, interior design, and packaging to date. The brand names features;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Fast Fashion, Fashion Brands and Sustainable Consumption

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do;

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Communication strategies of fashion brands luxury brands

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Fashion Brand Internationalization

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually;

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually;

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Fashion Entrepreneurship

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world;

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Fashion Entrepreneurship

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world;

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Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Rethinking Luxury Fashion

pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;

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Fashion Retailing

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then;

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Marketing communication strategies for fashion brands and measurements of efficiency

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Sustainable Fashion

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands;

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Stripes

Communicating with Pattern: Stripes is a stunning collection of striped design from the world's of textiles, fashion, interiors;

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Sustainable Fashion Consumer Awareness and Education

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Some Buyers Will, Some Buyers Won't.

This is a look at the often unspoken world of fashion sales, from showrooms, tradeshows and exhibitions and ultimately by being stocked;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Designing Luxury Brands

- based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion;

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