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Tourism Destination Development
Although blurred and heavily contested, the concept of 'tourist destination' still deserves careful attention. Despite its unstable;
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Tourism Destination Development
Although blurred and heavily contested, the concept of 'tourist destination' still deserves careful attention. Despite its unstable;
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Destination Marketing Organisations
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness;
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CEO of Earth
How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad;
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Destination Brands
effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations;
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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Place Brand Formation and Local Identities
to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to;
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Place Brand Formation and Local Identities
place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars;
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Lifestyle Brands: A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...
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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Brands and the City
From commercial retail environments to branded urban villages, brands are now a salient feature of c;...
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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Destination Marketing
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;
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Destination Marketing
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;
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Global Brand Management
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...
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De vijftig beste gedichten van Wim Brands
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Brands, Political Brands, and Donald Trump
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...
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Destination Marketing and Management
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the;
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Meneer beck gaat even een krant kopen - Brands
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Communication strategies of fashion brands luxury brands
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Eugène Brands en zijn inspiratie
Eugène Brands en zijn inspiratie;...
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