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Growing Brands Through Sponsorship

Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image;

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Sponsorship Handbook

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those;

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The Artification of Luxury Fashion Brands

advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art;

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The Artification of Luxury Fashion Brands

advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art;

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Routledge Handbook of Sports Sponsorship

development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an;

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Routledge Handbook of Sports Sponsorship

development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an;

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Improving the Performance of Sponsorship

. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing;

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Improving the Performance of Sponsorship

. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing;

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Sport Brands

strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush;

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Sport Brands

strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush;

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Sport Sponsorship

communication has grown considerably. The continuously growing airline Emirates being highly engaged in sport sponsorship is an appropriate and very;

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Developing Successful Sport Sponsorship Plans

. This is because sponsorship had the potential to deliver advertising messages more effectively than established advertising channels. Through;

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Creating Passion Brands

, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are;

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Leveraged Marketing Communications

studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that;

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Event Sponsorship

deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event;

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Advances in Chinese Brand Management

of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an;

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Sport Sponsorship in B2B Organisations

awareness through sport sponsorship is well recognised. However, it is often criticised for not being implemented strategically despite the;

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The Sponsorship Seeker's Toolkit, Fourth Edition

of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: This book leads you step-by-step through the choices you have to make;

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Big Brands

of Mojang, the company behind it. It explains Mojang's business plan and marketing strategy, and how it presents itself to consumers through logos;

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Marketing Brands in Africa

approaches. With the world's youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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The Game Plan of Successful Career Sponsorship

The career sponsorship relationship is a reciprocal and mutually beneficial relationship from which both the sponsor and sponsee can;

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