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Brand Failures

recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting;

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Brand Wars

success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and;

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Brand Extensions

value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competition, various;

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Big Brands

successes and failures, and their impact on the global market. The series examines the human aspect of each brand - its consumers, brand developers;

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ikonica

highlights the prime movers, the triumphs and the failures.Both Hanna and Middleton draw on years of experience as brand strategists to offer;

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A Map of All Our Failures .. Our Failures .. OUR FAILURES. My Dying Bride, CD

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The American Air Service; A Record of Its Problems, Its Difficulties, Its Failures, and Its Final Achievements (Wwi Centenary Series)

more complete judgement of the situation, if it explains the romance and achievements as well as the difficulties and failures if the aviation;

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The Direct to Consumer Playbook

the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel;

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Plant and Machinery Failure Prevention

phase for determining failures in mechanical components such as: Flat Belt Failures, Vee-belt Failures, Pulley Failures, Gear Failures, Steel;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Searching for Peace

structures and deep cultures of violence and finding in them the reasons for increasing violence and peacekeeping failures, it presents the lessons;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Brand Communities

Branding, Communities und ihr theoretischer BezugsrahmenBrand CommunitiesBrand-Community-QualitätDas Brand-Community;

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Create the Perfect Brand

success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even;

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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Global Brand Strategy

, Earthspeak, and author of Brand New Justice ). His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly;

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Max Brand Omnibus

Max brand omnibus;

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Women of the Bible Devotional

You can learn much from the successes and failures, lives, loves, and legacy of scriptural women—and you’ll find great insights in The;

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The Failures of Philosophy

The first book to address the historical failures of philosophy-and what we can learn from them Philosophers are generally unaware of the;

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The Failures of Philosophy

The first book to address the historical failures of philosophy-and what we can learn from them Philosophers are generally unaware;

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Essential Brand Book

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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BRAND EQUITY

The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;

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