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The Human Centered Brand

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based;

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Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World

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Human Trafficking As A Brand Within The Framework of Human Rights

of U.S citizens. Taking a human rights perspective, this book explores how human trafficking has been used as a brand to achieve political and;

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Gender and Crime: A Human Rights Approach

With brand new chapters on theory, history and globalization, this book, written within a strong human rights framework, provides students;

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Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This;

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Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This;

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Global Brand

of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set;

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Living Brands

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the;

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Brand for Talent

Praise for Brand for Talent As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more;

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How to Manage and Measure Employer Branding

Years ago employer branding was assumed to be a short-lived trend of human resource management but over the recent years it has become;

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Emotional Branding

Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the;

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The Human Body in Health & Disease - Softcover

5th edition, The Human Body in Health & Disease clarifies the structures and functions of the human body with a proven, highly visual, student;

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Brand Storytelling

of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by;

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The Influence of Values on Consumer Behaviour

benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics;

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The Influence of Values on Consumer Behaviour

benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics;

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Key Methods in Geography

Covering both qualitative and quantitative methods, this is a new edition of the essential companion for human and physical geography;

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The Employer Brand

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A;

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The Employer Brand

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A;

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Dictionary Of Human Geography

A Dictionary of Human Geography is a brand new addition to Oxford's Paperback Reference Series, offering over 2,000 clear and concise;

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CEO Branding

process, and demonstrates the many ways in which this 'human brand' affects the company in financial terms (such as performance, profit, and stock;

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CEO Branding

process, and demonstrates the many ways in which this 'human brand' affects the company in financial terms (such as performance, profit, and stock;

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Designing B2B Brands

As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. The CA;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Trapped by Evil and Deceit

When the Holocaust broke out in Europe, Hansi and Joel Brand were joined by Israel (Rezso) Kasztner to launch an organized effort to save;

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Trapped by Evil and Deceit

When the Holocaust broke out in Europe, Hansi and Joel Brand were joined by Israel (Rezso) Kasztner to launch an organized effort to save;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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