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Cultural Mediations of Brands

cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their;

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Market Mediations

Market Mediations offers a fresh way to look at consumption practices, design and branding issues th;...

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Brands and Cultural Analysis

role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and;

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;

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Brands and the City

themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social;

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Psychoanalytic Mediations between Marxist and Postcolonial Readings of the Bible

Psychoanalytic Mediations Between Marxist and Postcolonial Readings of the Bible is een boek van Sbl;...

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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How Brands Become Icons

are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive;

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Advances in Chinese Brand Management

greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.;

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Brand Culture

This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands;

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Brand Culture

This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands;

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Origination

connections between political and cultural economy approaches within geography * Provides a distinctive and incisive conceptual and theoretical;

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Origination

connections between political and cultural economy approaches within geography * Provides a distinctive and incisive conceptual and theoretical;

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The Phenomenon of Cult Brands

empha- sizes the strong relevance of a brand's cultural change orienta- tion in its evolution to becoming a cult brand and develops two models;

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Branding

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United;

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Queer Movie Medievalisms

undercut assumptions about sexuality throughout time. It will be of great interest to scholars of Gender and Sexuality, Cultural and Media Studies;

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Pop Brands

brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These;

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Pop Brands

brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These;

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Living Brands

, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands;

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The Social Inheritance of the Holocaust

cultural backgrounds. Scholarly and accessible, the book provides a groundbreaking approach to understanding the significance of gender in relation;

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Marketing Semiotics

of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It;

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Jonson, Shakespeare and Early Modern Virgil

of Ben Jonson and on one of Shakespeare's most resonantly Virgilian plays, The Tempest. She argues that the play offers a complex model of cultural and;

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Jonson, Shakespeare and Early Modern Virgil

of Ben Jonson and on one of Shakespeare's most resonantly Virgilian plays, The Tempest. She argues that the play offers a complex model of cultural and;

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I'm With the Brand

of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with;

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The Golden Sacred Heart

A selection of mediations to connect to The Sacred Hearts of the mystics.;...

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