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Pop-up Retailing

This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting;

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Communicating Fashion Brands

include both well-known, respected clothing and accessory lines worldwide and sophisticated up and coming labels. From pop-up store decr, logo;

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Building Brands in Asia

contexts - from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and clearly the;

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Building Brands in Asia

contexts - from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and clearly the;

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Pop Brands

Corporations engage young people and musicians in brand-building activities. These activities unfold;...

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Pop Brands

Corporations engage young people and musicians in brand-building activities. These activities unfold;...

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Schakels

Het familieverhaal van Jenne en haar pop wordt van moeder op dochter verteld en zo ook aan Janna, de kleindochter van Jenne.

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Schakels

Het familieverhaal van Jenne en haar pop wordt van moeder op dochter verteld en zo ook aan Janna, de kleindochter van Jenne.

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Ephemeral Retailing

Often described as the hottest retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Gender, Branding, and the Modern Music Industry

lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power;

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Gender, Branding, and the Modern Music Industry

lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power;

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The Early Bird

transcends pop culture and speaks directly to a younger audience known as being particularly disdainful of blatant demographic marketing and sell;

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Global Fashion Brands

is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of c;...

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Eugene Brands, 80 jaar

ongelezen.;...

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...

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