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Comparing Key Brand Elements within Female Markets

. Findings: The Milan and Port-of-Spain groups selected four of the same key brand elements within their top five lists. This brings into perspective;

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The Behavioral Economics of Brand Choice

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This;

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Luxury Brands in China and India

key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas;

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Comparative Industrial & Employment Relations

and political context. Throughout, employment relations are set within the framework of the overall relationships between firms;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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The Art of Successful Brand Collaborations

collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand;

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The Art of Successful Brand Collaborations

collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand;

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Big Brand Theory

guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse;

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Fast or Feast New Brand of Female Fronted, Guitar-Driven Indie Rock NEW BRAND OF FEMALE FRONTED, GUITAR-DRIVEN INDIE ROCK. Gothic Tropic, CD

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Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets?

Should Brand Design Using Brand Personality Be Adapted to the Cultural Differencesof International Markets? is een boek van Fe Feltes;

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I Am My Brand

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand;

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I Am My Brand

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to;

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Indonesian Labour in Transition

. It traces the impact of rapid economic growth on employment, wages and labour productivity in an initially poor labour surplus economy. Key;

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Comparing Media from Around the World

countries. Unlike other books, it is organized according to media elements, with comparative discussions of all eight countries within each chapter;

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Marketing Communications

, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications;

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The Invisible Touch

is given on how to keep clients by utilising four key marketing concepts: price; brand; packaging; and relationships.;

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Secret of My Success

product and brand, be adaptable, and hope for a bit of luck. This unique collection of interviews show what accomplished entrepreneurs see as the;

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Brand Building Marketing Key Emerging Ma

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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The Oxford Handbook of Management in Emerging Markets

is a fundamental skill for competing in the twenty-first century. The Oxford Handbook of Management in Emerging Markets identifies key elements;

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Debt Markets and Analysis

as: Key Points, Definitions, Step-by-Step, Do It Yourself, and Bloomberg functionality * Offers a solid foundation in understanding the;

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Brand communication in mid-size B2B companies

Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services;

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Interpretations of Luxury

which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Financial Communications

its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Grow The Core

comprehensive programme covers four crucial key aspects of growing the core: Why Grow the Core? : clearly defining the core of your brand, and making;

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