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Product and Brand Management Marketing Management Specialization

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Product Policy and Brand Management

The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and;

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Marketing Management

art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Business-To-Business Brand Management

business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive;

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Product Policy and Brand Management Text and Cases

The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and;

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BRAND EQUITY

means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management;

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Analysis for Marketing Planning

document--the Marketing Plan. Whether studying Marketing strategy or ProductBrand Management decisions, students need to be able to make decisions;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Creativity and Marketing

, creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range;

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New Techniques for Brand Management in the Healthcare Sector

explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public;

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Retail Product Management

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and;

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Strategic Management of Research Organizations

product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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War in the Boardroom

sense. This leads to fundamentally different approaches to creating brands and products - namely that management overvalues cost-cutting and;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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The Business of Champagne

same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It;

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Successful Product Management

edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Analysis for Marketing Planning

around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or ProductBrand Management decisions, students need;

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Analysis for Marketing Planning

around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or ProductBrand Management decisions, students need;

Vergelijkbare producten zoals Analysis for Marketing Planning

Analysis for Marketing Planning

around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or ProductBrand Management decisions, students need;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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