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Product Policy and Brand Management
The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and;
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Product Policy and Brand Management Text and Cases
The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and;
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BRAND EQUITY
means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management;
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Strategic Brand Management
Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;
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Strategic Brand Management
Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;
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Riezebos Br& Management
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;
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Brand Management
Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;
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Global Brand Integrity Management
The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;
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Vertical Brand Portfolio Management
management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;
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Business-To-Business Brand Management
business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive;
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Brand Meaning Management
identify future research issues on brand meaning management in B2B (vs. B2C) markets, and how multi-product firms manage the collective set;
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Product and Brand Management
brand supervisor Mr. McElroy felt one man could not handle all the details of managing a product. He wrote a memo to executive management and;
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Retail Product Management
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and;
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Product Policy and Management
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New Techniques for Brand Management in the Healthcare Sector
explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public;
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The US Brewing Industry
in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and;
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From Brand X to Brand Rex
product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book;
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Innovation and New Product Planning
evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital;
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Innovation and New Product Planning
evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital;
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People and Products
demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased;
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People and Products
demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased;
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User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying;
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User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying;
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Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
Brand Communication of Nivea. How Nivea Creates Its Brand and Product Awareness, Popularity, and Acceptance Through Selected Aspects of Its;
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Advances in Theory and Practice in Store Brand Operations
management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate;
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Advances in Theory and Practice in Store Brand Operations
management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate;
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