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Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as;

Vergelijkbare producten zoals Marketing in the Service Industries

Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as;

Vergelijkbare producten zoals Marketing in the Service Industries

Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models;

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Consumers And Services

practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and;

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Asian Dimensions of Services Marketing

industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly;

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Services Marketing

. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed;

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Service Industries Marketing

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research;

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Operations Management In Service Industries And The Public Sector

Operations Management in Service Industries and the Public Sector Text and Cases Christopher Voss, School of Industrial and Business;

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The Future of Service Post COVID 19 Pandemic Volume 2

Kijk voor de meest actuele informatie over COVID-19 op de website van het RIVM. This book adds to the discussion;

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Responsible Sales, Service and Marketing of Alcohol

of the hospitality, tourism and retail service industries to minimise the risk of alcohol-related problems associated with the use and abuse;

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Services Marketing

and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services;

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Marketing Strategy and Management

This is a major revision of Michael Baker's Marketing Strategy and Management . Retaining its in-depth and analytical approach, the third;

Vergelijkbare producten zoals Marketing Strategy and Management

Marketing Strategy and Management

This is a major revision of Michael Baker's Marketing Strategy and Management . Retaining its in-depth and analytical approach, the third;

Vergelijkbare producten zoals Marketing Strategy and Management

Marketing Tourism Products

specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism;

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Marketing In Creative Industries

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide;

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Marketing Management

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description;

Vergelijkbare producten zoals Marketing Management

Marketing Management

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description;

Vergelijkbare producten zoals Marketing Management

Marketing Management

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description;

Vergelijkbare producten zoals Marketing Management

Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book;

Vergelijkbare producten zoals Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book;

Vergelijkbare producten zoals Marketing in Healthcare-Related Industries

Relationship Marketing

demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just read the book;

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Marketing Management

an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic;

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Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the;

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Service Management And Marketing

result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and;

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Managing Service Firms

approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination;

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Managing Service Firms

approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination;

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Marketing Strategy for the Creative and Cultural Industries

creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact;

Vergelijkbare producten zoals Marketing Strategy for the Creative and Cultural Industries