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Service Marketing in Ghana
Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing;
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Developing a Marketing Information System for CSIR (Ghana)
It appears most of the research works in Ghana are not readily available to the general public, so the huge investment in research does not;
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Managing Service Firms
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...
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Managing Service Firms
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...
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Service Management And Marketing
A service can be defined as any activity or benefit that one party can offer to another, which is es;...
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Barriers to Internet and E-Commerce Use by Wood Export Firms in Ghana
not an option to consider. However this is not the case of the wood export firms in Ghana. The purpose of the thesis is to describe the Ghana;
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Research On International Service Marketing
Volume 15 of Advances in International Marketing explores the current research in international se;...
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Services Marketing Issues in Emerging Economies
This book would enable students, academics and practitioners to develop a thorough understanding on ;...
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Deepening Democracy in Ghana. Vol. 1
University of Ghana. This two volume study of Ghana's 2000 presidential and parliamentary elections addresses multiple issues in the country's;
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Deepening Democracy in Ghana. Vol. 2
University of Ghana. This two volume study of Ghana's 2000 presidential and parliamentary elections addresses multiple issues in the country's;
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Sense of Grace and Mission
, he studied at University of Ghana and Selwyn College, University of Cambridge. He had his priestly formation at Westcott House, Cambridge. At;
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Impact of World Bank's SAP and PRSP on Ghana
Ghana's government implemented the following World Bank programmes: SAP and PRSP. This book shows that SAP and PRSP have impacted Ghana;
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Marketing Plans for Service Businesses
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , ;...
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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, th;...
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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, th;...
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Economic and Financial Analyses of Small and Medium Food Crops Agro-processing Firms in Ghana
This book reports on a research project that analysed agro-processing firms' economic and financial situation in Ghana. The main objective;
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Services Marketing
This new international edition of Services Marketing provides an up-to-date and comprehensive overvi;...
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Consumers And Services
Increasing attention has been paid in recent years to the marketing of services. This has been promp;...
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Service Management And Marketing
"Professor Grönroos presents the most scholarly and provocative examination of services marketing. T;...
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Marketing in the Service Industries
First Published in 1985. This is a collection of sixteen essays on the marketing of services industr;...
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Marketing in the Service Industries
First Published in 1985. This is a collection of sixteen essays on the marketing of services industr;...
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Services Marketing
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This;...
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Services Marketing B&W
This new international edition of Services Marketing provides an up-to-date and comprehensive overvi;...
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Services Marketing
Services Marketing Second Edition helps students understand the role that services marketing plays i;...
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Health Service Marketing Management in Africa
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Busine;...
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Internal Marketing
Bringing together contributions from leading writers in the field of service marketing and managemen;...
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