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Marketing Management for School Leaders

coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory;

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Marketing Management for School Leaders

. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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An Introduction to Marketing for Schools

A guide for school leaders who want their school to stand out and prosper in the UK's new education system.;

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Talent Management in Education

Talent management is a critical factor in developing successful organizations. There is a need for organisations to develop 'talent pools;

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Strategic Marketing for Schools

. It is recommended reading for all staff especially head teachers, deputy head teachers and students on education management courses.;

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Principles of Marketing European Edition 7th edn

goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the;

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Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;

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Hashtags and Headlines

rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book;

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Hashtags and Headlines

rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book;

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Marketing And Financial Management

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial;

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Crisis Management

of school leadership. While prep programs teach several important facets for the job, nothing quite prepares school leaders for the job's stress;

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Crisis Management

of school leadership. While prep programs teach several important facets for the job, nothing quite prepares school leaders for the job's stress;

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Marketing Management Essentials You Always Wanted to Know

Marketing is both detailed and vague, with many complexities. This book provides new managers and le;...

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Marketing Management - Business School Crash Course

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Marketing Strategy and Competitive Positioning

. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

Marketing is both detailed and vague, with many complexities. This book provides new managers and le;...

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Services Marketing Management

. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels;

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Handbook of Marketing

of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field;

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Handbook of Marketing

of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field;

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The Effective School Leader's Guide to Management

addresses the application of effective management skills to create successful learning communities. Written for new and veteran school leaders;

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Value-Based Marketing 2nd

develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing;

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Managing Money, Measurement And Marketing In The Allied Heal

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To;

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Management

problems of management with the rigorous research practices for which MIT was famous. Fifty years later, the Sloan School gathered international;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Educational Resource Management

Resource management, though a central responsibility of school and college leaders, is one that they are often unprepared for. Concise and;

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