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book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together;
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, Measuring and Making Money Online. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics;
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shortcomings, and suggests an alternative framework of measurement based on the philosophy of Rasch modelling. In the Rasch model great importance;
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in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing;
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in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing;
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Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three;
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result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and;
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, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement;
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Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if;
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Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if;
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In over 70 units Management and Marketing teaches the essential language and terminology in each of the following areas: managing;
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This stimulating series is unique in providing advice on management, leadership and development for those in the Allied Health Professions;
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introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured;
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with no guarantee that they will bring in results that will repay and exceed the money spent.;
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a child. When we heal the fear and anxiety we have about money, we successfully achieve prosperity and peace. Take the zen path to;
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Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and;
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Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and;
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The theory and practice of AI and ML in marketing saving time, money;
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behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with;
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Managing and Marketing Technology proposes that strong management of a firms technology improves both the marketing potential of existing;
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important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money;
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development and application of novel research methods, for example in the context of marketing efficiency measurement or international market;
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This book constitutes the refereed proceedings of two joint events: the 25th International Workshop on Software Measurement (IWSM) and the;
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This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics;
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: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest;
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: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest;
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