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Marketing And Financial Management

, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial;

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Strategic Marketing Management

, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Management in English Language Teaching

marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information;

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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

management; financial professionals; and consumer policy makers.;

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Value-Based Marketing

translating marketing ideas into the financial framework used by modern boards of directors.For top management and CFOs, the book explains;

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Management of Cultural Products

of financial management, management of value creation and marketing that will be essential for scientists, researchers and practitioners.;

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Marketing Real Estate Internationally

estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for;

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The Marketing / Accounting Interface

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial;

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The Marketing / Accounting Interface

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial;

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Deena Katz on Practice Management

Deena Katz, one of America's most sought after financial advisers, shares her management expertise in this guide to strengthening a;

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Understanding Consumer Financial Behavior

management; financial professionals; and consumer policy makers.;

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Hospitality Management

of - food and beverage management, front office and accommodation management, human resource management, marketing management, financial management;

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Advances in Pacific Basin Business, Economics and Finance

in finance, economics, accounting and management among Pacific Rim countries. All articles published have been reviewed and recommended by at least;

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Advances in Pacific Basin Business, Economics and Finance

of editorial board. Topics of interest include, but are not limited to, the following:1. Policy and management on financial markets and financial;

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Retailing Management

. Stresses professional management of multi--unit retailing institutions and emphasizes the importance of financial and marketing strategies for;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Pharmacy Business Management

also need financial and marketing skills. However, few pharmacy students and pharmacists receive training about management, and relatively;

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Marketing Management

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing;

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Marketing Management

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing;

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Pharmacy Management

settings and all aspects of pharmacy practice. It covers everything from time and stress management to service marketing and financial skills with;

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Increasing Management Relevance and Competitiveness

, Leadership, and Human Resources Management 2. Innovation, Operations and Supply Chain Management 3. Marketing Management 4. Financial Management;

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Increasing Management Relevance and Competitiveness

, Leadership, and Human Resources Management 2. Innovation, Operations and Supply Chain Management 3. Marketing Management 4. Financial Management;

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Current Issues in Services Management

behavior, financial performance, tourism management and marketing strategies in services management. It explores different perspectives;

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Quantitative Analysis in Marketing Management

function. It also examines techniques drawn from other management disciplines, such as financial management, and shows how these techniques can be;

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The Business of Rural Tourism

in rural settings. The book covers strategic planning, marketing HRM and financial management.;

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