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The Marketing / Accounting Interface

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial;

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The Marketing / Accounting Interface

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial;

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Handbook of Marketing and Finance

Many organizations have found that the value to business operations and financial performance created by the marketing function has become;

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The Interface of Accounting Education and Professional Training

Over many decades the global development of professional accounting education programmes has been undertaken by higher education;

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The Interface of Accounting Education and Professional Training

Over many decades the global development of professional accounting education programmes has been undertaken by higher education;

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Accounting Principles for Tax Purposes

Accounting Principles for Tax Purposes bridges the gap between tax and accountancy and is the only work of reference that will guide you;

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Financial Accounting

In the new sixth edition, readers will be able to clearly see the relevance of accounting in their everyday lives. The authors introduce;

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Bridging The Gaap

Bridging the GAAP: Recent Advances in Finance and Accounting lies at the intersection of the two disciplines. The readings in this volume;

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Accounting, Finance, and Taxation in the Gulf Countries

This book focuses on how multinational companies can plan and manage their international business in the Gulf countries. Important issues;

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Researching Accounting Education

There is no doubt that accounting education scholarship and research in Australia is not only thriving, but is amongst the best in the;

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Researching Accounting Education

There is no doubt that accounting education scholarship and research in Australia is not only thriving, but is amongst the best in the;

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Marketing Finance

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance;

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Marketing Finance

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance;

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Studies in Cash Flow Accounting and Analysis (Rle Accounting): Aspects of the Interface Between Managerial Planning, Reporting and Control and Externa

The fourteen papers in this volume, both unpublished and originally published between 1981 and 1990 offer a comprehensive selection of G. H;

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Managing Business Interfaces

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books;

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Strategic Marketing Management

management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing;

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Accounting, Innovation and Inter-Organisational Relationships

gathers leading researchers from all around the world to argue for the importance of more systematic knowledge about accounting, innovation and;

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Accounting, Innovation and Inter-Organisational Relationships

leading researchers from all around the world to argue for the importance of more systematic knowledge about accounting, innovation and inter;

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Marketing

This book offers the practical step-by-step guidance and information marketing professionals need to do the job effectively.This is a;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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Entrepreneurial Marketing

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors;

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Building a Profitable Online Accounting Practice

The first complete guide to taking advantage of the huge and growing market for Internet accounting services for small businesses The;

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Introduction to Hospitality

Complete overview of the hospitality industry including hotel, restaurant (food and beverage) operations, travel, tourism recreation, and;

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Fundamentals of Logistics

integrates the area of marketing, accounting, finance, and manufacturing within the text.;

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An International Accounting Practice Set

In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting;

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Accounting for Small Business Owners

All the financial accounting a small business will ever need Owning and running a small business can be complicated. On top;

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Collins Applied Business - A2 for AQA Student's Book

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. Introduction Unit 8: Business;

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