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The Rhetoric and Reality of Marketing

marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert;

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Rhetoric and Reality on the U S Mexico Border

of the author's professional and personal immersion in the Rio Grande Valley of south Texas, Rhetoric and Reality illuminates a place at the;

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The Constitutive Rhetoric of 20th Century Anglo-Saxon Feminism

This book focuses on the constitutive function of feminist rhetoric, i.e. the process of creating and justifying the movement's existence;

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The Handbook of Organizational Rhetoric and Communication

rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric;

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Marketing, Rhetoric and Control

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing;

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Marketing, Rhetoric and Control

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing;

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Virtual Reality - Real Visuality

This book raises the question of what visuality really is and how it is possible to explain it. Virtual reality is connected to our current;

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Reality Bites

of Dana L. Cloud&;s new book, Reality Bites, which explores truth claims in contemporary political rhetoric in the face of widespread skepticism;

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Reality Bites

L. Cloud's new book, Reality Bites, which explores truth claims in contemporary political rhetoric in the face of widespread skepticism;

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Virtual Reality Marketing

, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role;

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Philosophy of Marketing

postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models;

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Media Transparency in China

This book argues that the gap between the official transparency rhetoric and the censorship reality has demonstrated the discrepancy;

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The New Global Marketing Reality

on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices;

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The New Global Marketing Reality

on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices;

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Reason Not

examination of the fascinating emotional rhetoric employed by several key characters. These characters manipulate others - and sometimes even;

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Mastering Fashion Marketing

the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to;

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Marketing Channel Strategy

channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students;

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From Rhetoric to Reality

This book examines the success of national Latino efforts to transcend fiesta politics, that is, barrio festivals near election time, and;

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication;

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Interactive Marketing

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication;

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Machiavelli, Marketing and Management

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to;

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Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at;

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Augmented Reality and Virtual Reality

This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and;

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Integrated Marketing Communication

explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC;

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Democratic Delusions

A critical analysis of the statewide initiative process in the United States, challenging readers to look beyond populist rhetoric and face;

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Rhetoric, Through Everyday Things

, rhetoricians must seize the opportunity to reimagine and perhaps resolve rhetoric's historically problematic relationship to physical reality and;

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Gender, Genre, and Power in South Asian Expressive Traditions

, reality and realism, and rhythm and rhetoric in the expressive traditions of South Asia.;

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